Let’s be real—not everyone has the time to fit in a spray tan, and not all of us live near a SUGARED + BRONZED (yet!). Whether you’re prepping for a vacation, a wedding, a photoshoot—or you just want to wake up looking like you spent the weekend in Malibu—self-tanner is your beauty secret weapon. But not all formulas are created equal.
At S+B, we’ve spent years obsessing over our sunless tanning products so you don’t have to play guessing games with drugstore bottles or deal with the dreaded streaks. We’ve taken our in-store expertise and translated it into an at-home glow system that gives you the same natural-looking results and skincare benefits you’d expect from one of our professional tans. Whether you’re short on time, traveling, or just want a low-commitment glow you can do on your own schedule, this guide breaks down what to look for in a self-tanner—and how to apply and maintain it like a pro.
Green Flags: What to Look for in a High-Quality Self-Tanner
1. Naturally Derived DHA
The magic behind any sunless tan is DHA (dihydroxyacetone), the active ingredient that reacts with the top layer of your skin to create a tanned appearance. Not all DHA is created equal—look for naturally derived DHA, ideally from sources like sugar beets or sugar cane (just like we use in all our sunless products at S+B). It’s not only safer but offers a more natural-looking color.
2. Hydrating, Skin-Loving Ingredients
Because DHA can be drying, your self-tanner should include hydrating ingredients that counteract that effect. Our FlexExpress® formula, for example, includes aloe vera, coconut oil, jojoba oil, and botanical extracts—all chosen to keep skin hydrated and help your tan apply evenly and fade naturally.
3. Clean, Thoughtful Formulation
A good self-tanner should be as focused on skin health as it is on color payoff. Look for products free of synthetic dyes, unnecessary fragrances, or harsh preservatives. These can cause uneven fading, dehydration, or unnatural color tones (hello, orange streaks!).
Red Flags: What to Avoid in a Self-Tanner
1. “100% Organic” Claims
Let’s bust a myth: self-tanners labeled “100% organic” are misleading. DHA and water—two key ingredients in almost every self-tanner—can’t legally be classified as organic under FDA or USDA standards. So if a brand is making that claim, it’s a red flag. Transparency is everything.
2. Synthetic Fragrances
While a pleasant scent is nice, synthetic fragrances often lead to skin dehydration and an unnatural tint. Stick to self-tanners that use natural or fragrance-free formulations that prioritize skin integrity.
Your Glow Is Only as Good as Your Prep
Day Before:
Exfoliation is key. Focus on dry areas like the knees, elbows, and ankles using the S+B Exfoliating Scrub (yes, the one that’s always selling out) paired with the S+B Exfoliating Mitt for a smooth, even canvas.
Hydration also starts from within. Increasing water intake can make a noticeable difference in how the tan develops and lasts.
See AlsoThe 10 Very Best Self-Tanners
Right Before Application:
Use a pH-balancing prep wipe. Our S+B Sunless Tanning Prep Wipe removes residue from lotions, soaps, or deodorants and rebalances the skin’s pH—especially important during your menstrual cycle, when skin can be more acidic.
The Go-To Self-Tanning Routine
Body:
For fast, visible results or when an instant glow is needed (before an event or trip), use theS+B Sunless Tanning Mousse with the S+B Applicator Mitt. The mousse includes an instant bronzer to help guide application and delivers a deep, even tan that develops within hours. It's ideal for oily or combination skin types and those looking for a more defined, photo-ready result.
For a more gradual, buildable tan—or a low-maintenance glow—the S+B Sunless Tanning Mist is a great option. It’s lightweight, easy to apply, and perfect for layering or topping off an existing tan. It’s especially convenient for quick touch-ups or travel.
Face:
The S+B Sunless Tanning Water is best for quick, even facial tanning with a natural finish. It’s ideal for normal to oily skin, and works well when misted on and blended out with a fluffy makeup brush.
For more control over depth of color—or for dry or sensitive skin—mix S+B Glow Drops with a favorite moisturizer. This method allows for a more customizable, gradual glow and added hydration.
Aftercare:
Daily hydration is key to maintaining and extending a tan. After showering, applyS+B Hocoba Oil to nourish and lock in moisture. Every few days, use the S+B Sunless Tanning Lotion to refresh color and ensure an even fade. It acts as both a moisturizer and a gradual tanner to keep skin looking luminous.
AtSUGARED + BRONZED, we believe your tan should look effortless, feel luxurious, and be rooted in skincare. With a little prep, the right products, and a few expert tricks, you can get that sun-kissed glow—no sun damage required.
Ready to glow? Explore our product collection and follow us on IG @sugaredandbronzed for more tips, tricks, and glow inspiration.
